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MusicThinkTank Weekly Recap: Social Media Algorithms & More

Wassim Awess | How Important Are Social Media Algorithm Updates For Musicians? Sam Bowman | The Rise And Evolution Of Ambient Music: New Forms And Applications Maryn Mcdonnell | Recommended Vehicles For Musicians To Use During Music Tours Gary Wayne | 4 Mental Health Benefits Of Playing A Musical Instrument

How Important Are Social Media Algorithm Updates For Musicians?

Social media marketing has become a great part of the music industry in late years. The increase of Social Platforms’ popularity encouraged young artists to have more power over their authenticity and brought the freedom to create original content for free. When done effectively, SMM can lead to a bigger following as well as more engagement from your target fanbase. However, social media growth c...

Recommended Vehicles For Musicians To Use During Music Tours

Are you a musician who is currently planning a tour? If yes, you need to understand that the type of vehicle you have is vital in the success of your music tours. Although many musicians may prefer renting vans, it is imperative to note that such a move proves expensive in the long run and might even limit the number of gigs that one can attend. As a gigging musician, you deserve a vehicle that e...

The Rise And Evolution Of Ambient Music: New Forms And Applications

Ambient music kind of gets a bad rap, with many occasional listeners equating the genre to elevator music. Yet ambient music is so much more, and its applications are far-reaching. Today, ambient music is growing in popularity and evolving to encompass nontraditional musical instruments and nature-based sounds, including ocean waves, wind, and rain. Interestingly, experimental ambient sounds are ...

4 Mental Health Benefits Of Playing A Musical Instrument

“Playing lifts you out of yourself into a delirious place,” the famous cellist Jacquline du Pré reportedly once said. Du Pré may have been describing her experience of playing the cello, but her words could just as well apply to the guitar, keyboard, drums, or any other musical instrument. Something transpires in the course of playing a musical instrument that lifts people to a place of transcend...

The Internet Of Musical Things & You

From the audience’s perspective, it can be easy to think that the music industry doesn’t change a whole lot. Sure, there are shifts from one popular musician to another and the occasional change of primary medium, but apart from that, there’s not too much movement. Those of us who are deeply embedded in the industry, hustling to make a living from something we love, know that reality is quite dif...

Yin And Yang And Your Music Career

I’m failing as a musician. Life is unfair. I didn’t get that gig I wanted. The music industry hates me. My music isn’t getting on any Spotify playlists. I can’t win! That manager never called me back. Why doesn’t anything go my way?! If you’ve said any of these things, join the club. This post is for you. We think life (and consequently, the music industry) is unfair. But that’s not a very helpfu...

6 Marketing Strategies To Get You Featured On Playlists

In this DSP era, getting discovered in such an insanely crowded space is the main focus for artists looking to make it big. Platforms like Spotify and Apple Music offer MILLIONS of tracks, so how is it possible to get recognized as an independent musician trying to break through the noise? One good way to do it is with playlisting. Spotify users spend half their time listening to playlists they’v...

How Music Heals Dementia

Music is a powerful tool that has the ability to take you through time. If you’ve ever been listening to a song and suddenly found yourself reliving a childhood memory or re-experiencing a strong emotion, then you can attest to this. It’s safe to say that there are endless benefits of listening to music that span across health and education, and some of those benefits that you may have experience...


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