Industry news

MusicThinkTank Weekly Recap: Social Media Algorithms & More

Wassim Awess | How Important Are Social Media Algorithm Updates For Musicians? Sam Bowman | The Rise And Evolution Of Ambient Music: New Forms And Applications Maryn Mcdonnell | Recommended Vehicles For Musicians To Use During Music Tours Gary Wayne | 4 Mental Health Benefits Of Playing A Musical Instrument

SEO For Musicians

SEO is the process of making your content visible and appealing to search engines such as Google. The acronym stands for “Search Engine Optimisation” and it is exactly that. SEO is an art of optimising your content so that it will rank high on search results and bring you in organic traffic, which is traffic you don’t have to pay for! SEO can be very useful for musicians, as it can for most busin...

Streaming wont make up for the revenue lost by the lack of live gigs.

The Covid-19 pandemic boosted online music consumption like never before. Universal Music Group has recently reported that their streaming and subscription revenues grew by 15% to $4B in 2020, meaning they generated around $11M each day from streaming alone. The market seems to be skyrocketing, streaming is praised as more democratic for all artists, it all sounds great in theory. But the questio...

How to Make Playing the Guitar a More Personal Experience

If you really want to enjoy playing the guitar, try making it a more individualized experience. You can have a deeper connection to the instrument, the music you play and yourself. This can be exciting and calming at the same time. These tips can help you make it a more personal experience. Consider the Health Benefits There are plenty of health benefits to playing the guitar. For example, it can...

MusicThinkTank Weekly Recap: Hobbyist to Professional & More

Sam Bowman | Making the transition from hobbyist to professional Lida Van | Sonid: a new app to learn and practice music theory Leonard Patterson | 10 ideas for behind-the-scenes livestreams Caleb J. Murphy | Crucial Music review: How NBC got ahold of my song

Making the transition from hobbyist to professional musician

As of 2019, over 1,500 full-time musicians were working in the U.S. The key word there is “working.” Being a professional musician is, indeed, a job. Some people take different routes to get there. But, we can probably all agree that there’s a big difference between touring the country to play nightly gigs and having jam sessions in your best friend’s garage. However, that doesn’t mean there’s an...

Sonid: a new app to learn and practice music theory

Guitarist and app developer Martijn Michel founded Sonid, an app to learn and practice music theory. “Music theory is a very important part of music education, but perhaps the hardest to understand. Being a guitar teacher myself, I wanted to create an app for my students so they could practice and learn about music theory on their own.” Sonid teaches you about music theory step by step. The app i...

Crucial Music review: How NBC got ahold of my song

One of my songs landed on NBC. And it was thanks to Crucial Music. So I thought I’d share my experience. To be clear… This blog post has no secrets, no guarantees, and no “special formula” for getting your songs placed. (And if anyone promises you those things, be very suspicious). This Crucial Music review is just my experience with this one sync licensing company. I tell my story in hopes it wi...

MusicThinkTank Weekly Recap: Music for film More

John Hull | Mixing cinematic, orchestral music for film Brooke Chaplan | Choosing the right speakers John Hull | What Super Mario Brothers can teach us about music Ellie Singh | What are the App Creating Mistakes to Avoid in 2021?


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